the SBS System
Ready to close more clients?
Developed By
Our Powerful 3-Part System
Nail Your Sales Success!
INTRODUCING BlueDog's
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Scope & Budget Selling System
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what are these tools
You may be wondering
And how do they work to together to actually close clients quickly and effectively?
Finding the right “tool” for this job hasn’t been easy. Voices around the industry have advocated the concept but the pickings have been pretty slim. So dealers are left to their own devices.
Fundamentally, selling “scope” starts by simply creating and defining a list of “solution systems” that you sell and support (e.g. theater, audio/video distribution, integrated control, lighting, security). In other words, the client’s ‘wants list’ (broken into systems) and how much the ‘wants list’ costs.
Scope: The client ‘wants list’. Armed with a systems list with price ranges, you can lead your client through each. But only after you know their interests. This easily develops the scope of the project. Secondly, find out their quality and capability expectations.
Budget: The ‘wants list’ cost. This develops the budget. With a printed list of systems and an agreed upon budget next to each – a baseline number is generated at the bottom. If the client likes that figure, they're ready to accept the proposal. Then ask a small design retainer (about 2%) to create the detailed quote.
Now you've just closed a sale with money in hand for a proposal.
Speak your client's language
Stop Selling Equipment.
Read it again – stop selling equipment. Integrators give much thought to the brand/model of TV, speakers and such. Clients are thinking how they want to live in their new house, not specifics, so translate in ways they understand.​
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It's OK to Talk Price.
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Talk about price as you get answers to your questions, and the budget will begin to build itself. The benefit is that if you get “small yes’s” system by system and room by room, then the client realizes how the price tag for his dream system became a half million bucks!
Talk Budget.​
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Discuss budget & prices early and often. But not equipment. Instead talk systems or rooms. A client who likes to watch movies – talk price ranges of a dedicated theater room. You may quickly find that the client who “only wants the best” thinks twice when equipment comes in twice as high!
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Our Powerful 3-Part SBS System
Nails Your Sales Success!
Concept Drawing
Architectural Grade Renderings
You've heard the phrase -
A picture is worth a thousand words
If a picture is worth a thousand words, a concept drawing along with your Qualifier App Estimate can be worth thousands of dollars. The client you're approaching is investing his or her dream home or dream project, show them how you are invested in the process with them.
When you create a concept drawing this simply provides a vision board, of sorts, for the client to actually see the components of his or her new smart system in each room of the floor plan. Rather than a dry, abstract report with a bunch of line items and numbers, it brings an Estimate to life.
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The client can now better visualize what their future smart system will look like from room to room, from outside and around the pool, or coming up the driveway and into the garage. All the components are there across the floor plans - so now the dollar amounts can make more sense. It gives the client a way to see his or her system for the first time.
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Interior designers and architects do this all the time. They provide the mock-ups, mood boards, and 3D renderings to help their clients envision their total project. Trying to visualize keypads, hidden speakers, or electric shades are a bit difficult for clients to see in their mind's eye.
Concept drawings are a simple yet powerful tool to help your potential client bridge that gap. Plus, the extra effort on your part to provide this additional layer of service will definitely go a long way toward closing the deal.
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And the BlueDog team is here to support smart systems integrators doing just that!
Branded Porfolio
Architectural Grade Renderings
Highlight your competence and professionalism
qualifier app
Quickly Produce a Client Quote
Quickly answer that question -
How much is this going to cost
A Purpose Built Tool For
Resi- AV Integrators
Key Benefits
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Qualify leads quickly with real-time, accurate estimates
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Impress clients early with professional presentations and clear breakdowns
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Stay flexible—adapt budgets, equipment, and rooms in seconds
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Reduce friction and stop wasting time on unqualified prospects
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Customize for your business with tax rates, retainers, and branding
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Start fast, sell faster—no complex setup or training required
LISTEN IN!
SBS METHOD DETAILS
BLUEDOG PARTNERS:
CURT HAYES & DOUG DODD
Here's the simple BlueDog Toolkit:​​​​
1. Personalized Brand Portfolio
2. Qualifier App
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3. Concept Drawing
​​​​​All you need to close clients today!
To start using your Toolkit:
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Sign Up for the 20% OFF PROMO to receive, we will print and assemble YOUR OWN branded Portfolio. Use your portfolio to substantiate your professionalism and capabilities.
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Sign-In to the Qualifier App to share with your client to create your Scope & Budget.
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Send us the Scope & Budget you've created in the App & BlueDog Design will create a Concept Drawing from your Scope & Budget at 20% OFF!
$1500 Value!
SAVE $300
Here's what you get -
Branded Portfolio
$1000 Value (20% Off)
Branded with your Company Logo
Included with Concept Drawing order
Concept Drawing
$500 Value (20% Off)
Limit 2 pages/ 1 Revision
Requires App as the submittal request
Qualifier App
FREE 30 Day Trial
Single User
Just enter 'CDPromo' in the message field
Or if you have any questions.